About Best Buy . . .

We’re Best Buy, a global family of brands, an industry leader with more than 40 years of history…but that’s not REALLY what we’re about. We’re about people. People just like you. And, yeah, we know every company says they’re about people, but we really mean it. Really!

We make technology deliver on its promises.It might surprise some of you that so far we haven't mentioned consumer electronics (although, we just did) because Best Buy is associated so strongly with technology. And don't get us wrong; we love the stuff. It's just that we think technology should serve people, and not the other way around. You might say that we love technology, but we're not in love with technology. Technology makes a lot of promises, and we're here to make it live it up to those promises. For people.

Get Into the Reward Zone . . .

Lennon and McCartney. Peanut butter and jelly. Regis and Kathie Lee, and then Kelly. Some relationships just work. We're happy to report that we've found that kind of connection with about 25 million U.S. customers via Reward Zone, our customer loyalty program.

Through a Reward Zone program membership (or a Reward Zone-branded credit card), the relationship magic happens in a variety of ways. An exclusive magazine, members-only coupons and sales, and the Reward Zone Racing Club are just a few examples of the special efforts expended to meet members' special needs. And of course, Reward Zone program members get a nice benefit for staying true to the blue (and yellow).

Simply put, it's a mutually rewarding relationship. Reward Zone members visit our stores and BestBuy.com more often than other customers. They spend more of their hard-earned dollars with us. And, most importantly, their level of trust in Best Buy – the key to any great relationship – is the highest of any customer group. So we work hard to earn that trust every day. That is our brand promise.


All of the above is per Best Buy's website.