i think its just the regular pasta that's a dollar. Ive been using this Q already on the kind specified. it's not 100% whole wheat... its 51% I think that extra 1% is funny... anyway its priced at $1.39 at my Krogers... but I've heard some Krogers have this pasta priced at $1.29... either way a very good deal for wheat pasta! (oh and we love the wheat pasta more then the reg just fyi )