For the thrill of it. I started b/c I was soon going to be staying at home and it was little stressful going from 2 incomes to 1, but honestly I am so frugal anyways that we can easily live on 1. Couponing and CVSing are more of a hobby and give us tons of stuff we don't need and probally wouldn't buy anyways. I feel like a kid in a candy store.