The Baby Bonus Savings Club is a program offered by A & P stores. It enables you to automatically earn rewards when you use your Club Card. When you spend $200 on Baby Bonus Club products during a 3 month qualification period, you are automatically rewarded with a $20 Reward coupon at check-out. This coupon can be used on a minimum purchase of $50 on any products in A & P stores. Points restart at the beginning of each qualification cycle.

Here are some more details from the site:
Baby Bonus Savings Reward Coupons!
Good anytime within 30 days from issue date. And, there’s no limit on the number of coupons you can acquire within the three month point qualification cycle dates. You can even give the coupon to friends, new moms, your favorite charity or day care. You don’t even have to have a baby to enroll.