[carriemb2]

Hy-Vee trades Kansas City Star for Postal Service to deliver ads - Kansas City Business Journal

Beginning July 6, area shoppers will get Hy-Vee Inc.’s weekly circular in their mailboxes rather than in The Kansas City Star. As part of a new program, the grocer’s ads — packaged with ads from other companies — should arrive in the mail at 611,000 homes each Tuesday.
The “marriage mail” program is the result of cooperation among several organizations: Hy-Vee, Mail-Sort Inc., Sales Focus Inc. and the U.S. Postal Service.
In a marriage-mail program, advertisers mail ads together and share the cost of postage. Mail-Sort packages the ads as one item, and an arrangement with the Postal Service sees that the pieces arrive in mailboxes each Tuesday.
Hy-Vee had been advertising with The Star for nearly 20 years. The new mailing program is not a cost-saving measure but a way to make sure the ads get to customers, said Rob Eslick, assistant vice president of operations for Hy-Vee.

[raising3cains]

Didn't get mine today. Granted not the best week with the holiday and all but with where I am on my mail route I will end up getting mine almost 12 hours later than the paper if they don't actually come on tuesdays. Not sure I'm liking this at all. Yes I can view the ad online but I like to have the paper in my hands. Makes for some faster price comparisons IMHO.

[Specialpretzel]

I actually think this is a really good idea on Hy-vee's part. Granted, some people will probably just throw their ads away, but you'd have that problem even if they were in papers. By getting their ad out to all addresses in the area, they're pretty well ensuring that at least a few percentage more of people will see their weekly ad, which otherwise wouldn't have (because they didn't get a newspaper). And, since the post office is going through a budget crisis, I'm sure they'll be happy for the extra revenue from the postage to mail all those ads.

[bjalacy]

They changed to postal in my area about a couple months ago. I love it since I don't get the paper plus it usually arrives on Tuesday a day early.

[KUAngie]

I get this on Tuesday- so a day earlier to plan my shopping. But.... it doesn't seem as big and extensive as the ones we got in the paper. I wonder if they are the same ads that others are getting in the paper elsewhere. And, the rest of the ad isn't available online until Weds.

[raising3cains]

This week was different because last week was a two week ad. The "red booklet" looking ad is still active this week. They put out an extra little ad this week to get you back two weeks in a row. It was the only thing I received in the mail this week. HTH