Cvs To Send "great Health" Magazine To "top Tier" ExtraCare Card Holders

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  #1  
Old 01-23-2008, 12:35 PM
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cvs to send "great health" magazine to "top tier" ExtraCare card holders

sounds like it will be a book of adverstisments thinly disguised as a magazine.

hopefully it will include some nice coupons though!

Quote:
LOS ANGELES, Jan. 23 /PRNewswire/ -- A new vehicle for healthcare advertising-both pharmaceutical and OTC-will be launched this May, when the first issue of Great Health Magazine arrives in the mailboxes of half a million high-end customers of CVS/Pharmacy, America's largest drugstore chain. Ad closing for the first issue is March 17th, with materials due in California by March 20th.

..."Basic Media's success comes from its ability to increase retail sales exponentially," said Scott Johnson, the company's CEO. "By going straight into the customers' homes, we bypass newsstand distribution. As a result, we combine the cost-effectiveness of direct marketing with editorial content that's aimed directly at the reader."

..."Since Great Health will be distributed only to the top tier health brand buyers of CVS/Pharmacy's 75-million ExtraCare card-holders, its demographics are perfect for the pharmaceutical or healthcare marketer," said Bob Preston, Publisher.

...For Rob Price, Senior Vice President, Marketing for CVS/Pharmacy, the tie- in is a perfect link between health information and sales. "These CVS shoppers are the highest spenders in the healthcare categories throughout our stores, [and] this publication will be a valuable resource to our customers," he said. "Great Health Magazine and its sister website will provide a synergistic marketing opportunity [to] reach and influence our best customers by integrating in-home advertising and Internet media with CVS in-store programs."

...The magazine, she added, will contain news and advice from experts, helping women to navigate the often-confusing world of healthcare information and inspiring them to take positive action to reach their health and wellness goals.

...In addition to the print publication, Great Health will have its own website, with links to CVS online. An e-mail newsletter will be coming soon, reaching the same audience and promoting special health editorial features as well as store-wide promotions and events.
from CVS/Pharmacy Sponsors 'Great Health' - Press Release
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  #2  
Old 01-23-2008, 02:10 PM

RE: cvs to send "great health" magazine to "top tier" ExtraCare card holders

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i hope thi magazine have some great stuff in it
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Old 02-20-2008, 03:55 PM

RE: cvs to send "great health" magazine to "top tier" ExtraCare card holders

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Wonder what constitutes a "top tier" CVS shopper????
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  #4  
Old 02-20-2008, 07:25 PM

RE: cvs to send "great health" magazine to "top tier" ExtraCare card holders

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Quote:
Originally Posted by GrannyGodley View Post
Wonder what constitutes a "top tier" CVS shopper????
That was my question, too! Anybody know??
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