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borrowed from the Strauss Global Public Relations website...
1894: Coupons are born! Asa Candler, the druggist who bought the formula for Coca-Cola for $2,300, gives out handwritten tickets for a free glass of his new fountain drink.
1895: Next stop, the local grocer! C.W. Post distributes the first grocery coupon worth one cent towards his new health cereal, Grape Nuts.
1930's: Coupons are a staple in American households because of the Depression. Everyone needs to save money wherever possible, and clipping coupons clips weekly grocery bills.
1940's: Supermarkets sprout across the country and continue the coupon tradition that had begun in neighborhood groceries.
1957: The Nielsen Coupon Clearing House becomes the first clearing house devoted to coupon redemption. Coupons have created a new industry.
1965: One-half of Americans are now coupon users.
1975: Coupon popularity continues to grow. Over 35 billion coupons are distributed and 65% of American households clip!
1997: Consumers save $2.9 billion by redeeming 4.8 billion coupons. An astonishing 83% of Americans now use coupons.
* 4.8 billion coupons were redeemed in 1997.
* 83% of the United States population uses coupons.
* Shoppers saved $2.9 billion in 1997.
* Manufacturers distributed 276 billion coupons in 1997.
* The average coupon face value in 1997 was $0.64.
* 88% of women and 76% of men use coupons.
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