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I guess what the store is missing is that you are not getting the item you use the BOGO coupon for free, you are PAYING for it with the BOGO coupon. Do they not get their money for the coupon you use? YES, so you are paying for the one you use a coupon on.
I don't think they will ever understand that. I always say to them "NO, you are getting paid for the coupon I am using, thus I am paying for the item."
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