i just recently got 125 worth of gc from getting prescribtions filled (my dog included!!) and they acted like they hardly ever do them. until a full cup i thought those coupons meant new to that CVS meaning you never had a prescribtion at CVS, so i never did them. I know a couple people i talked to thought the same. I highly doubt they are losing any money considering maybe only half IF THAT of the people that go to CVS know about the coupons, can get the coupons, or even care. isnt this a big tax write off to them anyway???