My husband wanted to know why CVS would offer a program like this. It's easy. The insurance companies are giving CVS a lot more than $25 for most of these medications. There are your rare meds like synthroid that are actually cheaper than $25 even without insurance, but many things you may pay $15 for a copay but the insurance will pay CVS hundreds for dispensing the medication to one of their plan members. CVS is NOT going broke any time soon. I have mentioned once before that my cousin owned the only private pharmacy (there was a walmart) in my hometown. It was a successful pharmacy. CVS paid him 5 million dollars to shut his doors and agree not to open a new pharmacy OR become a pharmacist in the same county for 5 years. They did not even use his building, they just paid him "get outta town b/c we want your customers" money. With CVS putting him new stores all the time, you can rest assured that they know what they are doing when it comes to making the moolah.