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Usually, I have traded coupons for other coupons of the same value, or stamps or CC or GC for 10% of the value of the coupon. So for $1 coupon, you would trade 10 cents or 4 or 5 $1 coupons for one stamp. Everyone is different and some may want more or less depending on how popular the coupon is but that at least is a starting point.
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