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I'm a newbie to AFC but not to couponing. Here's another way to explain:
Shoprite "pays" the doubled part of the coupon - to itself. Shoprite eats the cost of the doubles, does not get reimbursed by the mfg. So you get credit for the price you actually paid plus the FACE VALUE of the coupon.
Example: I pay 80c for peanutbutter after doubled coupon, used a 40c coupon, so you get credit for $1.20- actual payment plus face value
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