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Of course it's a gimic to get shoppers in the store! That's why all the grocery chains do it! Most people buy a bunch of stuff on impulse, so once you're in the store, they have your money!
The trick is to only buy the things that are a good deal at that store at that time. So you get a bunch of free mustard, or paper towels or pasta this go round, enough to last awhile, so you don't have to pay full price for it later.
That's what it's all about.
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