[shakin72]

Here is a new updated CVS Store Brand Items

Life Fitness ( Vitamins and a few otc products)
Caliber ( School Items)
Violigie ( Shampoo)
Black Rice ( Skin Care)
Emerald Mist ( Bar Soap and Body Wash)
Fruitopia (Shampoo)
Blade ( Body Wash, Hair Care and Energy Drinks)
Petcentral ( Pet Items)
Surf Club ( Summer Items)
Ellin Lavar ( Hair Care)
RTH ( Small Applanices and Light Bulbs)
24.7 ( Skin Care)
U Smile ( Dental)
Playskool ( Baby)
PreVentin -At ( Skin Care)
Merry Bright ( Christmas Items)
Essence of Beauty ( Skin Care)
Skin Effects ( Skin Care)
Style Essence by Leggs ( Pantyhose)
Fuel ( Energy Shots)
Fun in the Sun ( Summer Items)
Vickery & Clarke ( Skin Care)
CVS Earth Essentials
CVS Brand Items
CVS Gold Emblem
Christophe ( Hair Care)

I hope this list helps everyone. Another little tidbit if your at the store and can't remember a certain item is a CVS private label look at the upc if you see a 6 digit code near the upc then it is a part of the private label.