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I think they're different. The ones I posted were on the front of my local Dierbergs ad I got in the mail under the heading, "Super Hot Bonus Specials, Wentzville Only".
They might have them just in store in your area; I'm not sure.
The Wentzville Dierberg's seems pretty slow compared to some of the Dierberg's I've been to (St. Charles/StL Co. areas); they could be printing their in store specials on the ads to try and drum up more business.
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