These offers have great value when like this one they include the costly super high markup test strips.
Most meters often have free coups wyb strips, or are free AR. Used to be good deals b/c the meter usually came w/10 strip starter pack. Now most meters don't include test strip starter packs. In many States you also have to pay tax on the meter, but if your MD writes a Rx (not required) for meter and/or strips, then there's no tax (a significant savings).
Free meters are promos to get you 'hooked' into buying their strips. Generic store brand strips (only for applicable meters) are generally 50-60% lower cost. Many only require a .6 blood sample (less blood & less painful then many major brand meters).
The smallest blood sample is .3 from 2 branded meters: Freestyle & BD. BD strips are often a few $s lower retail than Freestyle, but Freestyle is often lower when on sale and/or AC. Even at regular retail IMO Freestyle's a better value than BD b/c less likely to 'error out' on a strip. Most Mfrs will give you free replacement on strips that 'error out' but you might forget to request each month.
Some choose a meter due to a preference on the lancing device or lancets. Unlike test strips though, you can use brand X lancing device with Brand Y meter. That's an individual choice as to which is the best grip/stability for each person. Most lancing devices accept other brand lancets too (not all).
I use Freestyle meters, Freestyle lancing device, & BD Ultra Fine lancets. Especially in cold weather, the smaller blood sample to me equals less errors, less pain, & less bruising.