They are suppose to match ads in your local area. When I worked for walmart I always pricematched rather the store required you to have a card or not. I figured walmart wasnt losing out on much and it keeps bringing the people back. I've had them say we cant and I always ask for a manager, not a csm but a real member of management (salaried member that is). They always get the csm and I say no I want someone higher. Usually the manager gets mad cause they are pulled away from sitting in the back doing much of nothing and give it to. You should call and either talk to the store manager or go back with the ads again and when they say no ask for a manager. They are suppose to price match, if the store doesnt they are going against their own policy and therefor you have reason to complain to home office just remember their number is easy 1800walmart  .
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