Short Summary: specially marked boxes of cereal have an "official voucher" printed on back: buy 5 cereals, send 5 vouchers, get 1 free movie pass (up to $12.00 value). Limit 5 per household, must mail separately.

Important details:
Purchase Participating products (with vouchers):
Kellogg's Rice Krispies cereal 18oz. UPC 0-38000-29121-0
Kellogg's Rice Krispies cereal 9oz.
Kellogg's Rice Krispies Treats cereal
Kellogg's Cocoa Krispies
Kellogg's Frosted Krispies
Kellogg's Froot Loops
Kellogg's Froot Loops 1/3 less sugar
Kellogg's Froot Loops Marshmallow
Kellogg's Smacks
Kellogg's Crispix
Kellogg's Eggo Cereal Cinnamon Toast
Kellogg's Eggo Cereal Maple Syrup

There are several different older promos on same items.
For the MOVIE TIX promo, the cereals are specially marked with a Red sign on front of box, says "FREE Movie Pass by mail with 5 vouchers - Details on back"

Send:
cut out 5 vouchers (printed on outside of boxes) PLUS
1 order form (printed on inside of boxes)
and mail in 1 envelope to address on form <see post 2>
There are no shipping fees.

There is limit of 5(five) movie tix per household. You MUST mail request for EACH ticket in separate envelopes (5 vouchers and 1 form per envelope)

Receive
one movie pass (retail value up to $12.00) good for one admission to any movie made by DreamWorks, at participating theaters.

allow 60 to 70 days for delivery, before you start panicking
check your order status at kelloggs.com/orders

Eligibility
all of US, including APO or FPO military addresses
If you have kids/relatives/friends serving on active duty overseas - tell them about this promo... they are eligible...